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How to Repurpose Content Like a Pro

January 31, 2024

cartoon versions of various social media and online icons, such as Twitter, LinkedIn, and email

Online marketing, like social media, blogs, and newsletters, is all about the content. But most of the time you’re much too busy to keep churning out content for several different sites on the daily. So, what can you do to ensure you have enough content to go around without dedicating a billion hours each week to content creation?

Repurpose your content, of course! But what exactly does it mean to repurpose content, and how do you do it successfully? We’ll be answering those questions here, so keep reading to learn how to repurpose content like a pro!

What is Repurposing Content?

What exactly does it mean to “repurpose content” anyway? Repurposing content simply means that you’re taking old content and reusing elements of it (or sometimes all of it) while also updating anything that is no longer relevant. And when you repurpose content, you don’t reuse it in its original form; instead, you change it up into a new form (like turning a blog post into an Instagram Reel).

Repurposing content isn’t the same as cross-posting or reposting content (though it’s easy to get the three confused). Cross-posting content is when you share the exact same piece of content in the same form across your social media channels, websites, etc. Reposting content is when you publish the same piece of content a second (or third or fourth) time on the same site. So, perhaps you just found a picture you posted two years ago on Facebook, and you decide to share it once again to your Facebook page.

Why Should I Repurpose Content?

Now that you understand what repurposing content is, you might be asking yourself why you should do it. There are three main benefits to using content in this way.

The first benefit is that you save time. If you’re repurposing content, then you don’t have to sit down and think up ideas for new content, figure out how to present that content or create that content. Instead, you already have the ideas and the content itself; all you need to do is decide where you want to post it and in what form. And you can repurpose content at the same time as you originally create it. For example, if you just finished an e-book, you could also use content from that in blog posts, podcasts, or as quotes on social media.

The second benefit of content repurposing is it can give you an SEO boost. Having lots of content out there on the internet that all focus on the same or similar targeted keywords means the search engines will deem you an authority on whatever subject your content is about. That can mean more people find your stuff when they search for the topic you’re discussing.

Finally, repurposing content expands your online reach. If you simply post a blog, then people who visit your website will see it. But what about the people who read your newsletter or your followers on Threads? By repurposing that same blog post into content that fits other platforms, you’re getting your content in front of a more diverse (and larger) audience.

How do I Repurpose Content?

There’s really no end to the ways you can repurpose content, depending on how creative you are and where you’re repurposing content (in fact, here are 20 ways to repurpose content!). But if you’re looking for a few ways to get yourself started, here are some ideas:

  • Take parts from a report or e-book and turn them into a blog post.
  • Take a video from YouTube and break it into smaller pieces to place on Instagram, LinkedIn, or Facebook.
  • If you have a lot of text-based content, turn some of it into graphics, such as infographics.
  • Turn long-form written content into newsletters.
  • What’s the key takeaway from a piece of old content? Use that takeaway to make a quick Instagram Reel or TikTok.

See? There’s no shortage of ways to repurpose content, and once you get the hang of what works best for you, you’ll be repurposing content like a pro!

Final Thoughts

Repurposing content can be an incredibly useful part of online marketing. It saves you time, gives you an SEO boost, and can help expand your online reach. Plus, you get to be creative in how you decide to repurpose your content. Pick one of the above ways to repurpose content to get started (and be sure to check out the Hubspot article with 20 ways to repurpose content!). Trust us; you’ll be glad you did.

Happy Birthday to Us!

August 14, 2023

gold balloons with gold text reading "happy 12th birthday"

On July 25th, Social Marketing Solutions celebrated its 12th anniversary of being in business!

A lot has changed since 2011—Twitter is now X, Facebook is Meta (and owns Instagram and now Threads)—the social media landscape has changed in a myriad of unexpected ways. That isn’t all that’s changed in the past 12 years, though. In 2011, we couldn’t have imagined the success and support we have now. The past years have given us a growth of customers beyond all expectations.

We’re excited to continue working towards our 13th year in business. There are no words to describe Social Marketing Solutions' gratefulness for the support and loyalty of everyone we’ve crossed paths with, particularly our amazing clients. We continue to learn so much from clients and fellow social networkers.

Social Marketing Solutions also looks forward to coming out of this upcoming year stronger and with even more knowledge on how best to promote and support our clientele. It’s beyond rewarding to help small businesses grow, and we can’t wait to see what comes next!

Here’s to 12 successful, fun, and knowledgeable years of social media marketing, and cheers to another 12 to come!

Welcome to Our New Clients!

April 3, 2023

 

 

 

 

 

Social Marketing Solutions is constantly growing and expanding, with new clients added all the time, and we'd love to introduce you to our newest additions to the SMS family! Please welcome our latest clients, and stop by their Facebook pages to find out what they're all about!

Please help us welcome:

We're so excited to have you guys join us!

Meet Babbit’s Sandwich & Grill!

September 15, 2022

We love getting the chance to introduce you to new clients, so say hello to Babbit’s Sandwich & Grill!

Established in 2021, this gourmet sandwich shop is located in Pine Brook and creates delicious, savory sandwiches from always fresh and locally sourced ingredients. Each sandwich is made with flair, with Babbit’s having a rotating weekly specials menu that always veers towards the unique and interesting. This is one menu any adventurous eater will enjoy!

But if you’d rather stick to the classic sandwich style, Babbit’s has you covered there as well with a menu of classics that are always available. Breakfast, lunch, or dinner, Babbit’s guarantees you’ll always be satisfied.

Take a look at some of their sandwiches on Instagram!

If you’re ready to find out more about Babbit’s and all the insanely terrific and delicious food they make, check out their Facebook and Instagram for all the latest!

 

Reasons You Should be Blogging

January 24, 2022

       person at computer

For years, you’ve heard that your business should have a blog, but you just haven’t had the energy or time to devote to starting one.  Now, more than ever, it’s time to take the leap and start blogging. It may seem like a marketing tactic that’s less important than ads or social media, but the truth is that blogging offers several benefits to your business. Here’s why you should be blogging.

 

Why You Need to Blog 

  1. Blogging increases visitors to your website, draws in new customers, and creates leads. Just take a look at these stats:

 

  • Businesses that blog convert leads 70% more often than businesses without blogs.
  • Businesses with blogs have approximately 55% more visitors to their websites. They also have 434% more indexed pages and 97% more inbound links.
  • Out of businesses that blog, 43% have landed a customer because of blogging.

 

  1. Blogging improves SEO, and SEO is vital in today’s digital marketing world. SEO is what gets you ranked in Google searches and leads people to your website, so if you aren’t taking advantage, you aren’t reaching your website’s full potential. Blogging is fabulous for SEO purposes because you can constantly use new keywords that your potential customers are searching for, including long-tail keywords.
  2. Blogging equals constant content. Having consistent content coming from your business is how you can get seen and noticed out there in the wild, wild world of digital marketing.  Posting blogs on a consistent basis means you have new content to engage your customers on your website and new content you can use for social media marketing. You can turn blogs into everything from posts on Facebook to videos on YouTube, so it’s a win-win all around!
  3. Blogging builds your reputation as an expert in your industry. Blogging gives you a voice that you can use to let people know that you know exactly what you’re talking about when it comes to your business’s industry. You can use your blog to share tutorials on products, promote items, share how your business works behind the scenes, and more.
  4. Blogging is one of the cheapest marketing tools available to you. Because your blog goes on your website, which you already have, you aren’t paying anything to have a blog (unless you outsource your blogging to a company like Social Marketing Solutions to save time, and even then, it’s incredibly inexpensive!). Doing it yourself, though, will merely cost you the time it takes to write and post your blogs, and considering the many benefits of blogging, that time you spend on it will be worth it.

Final Thoughts

These are only a handful of the benefits you’ll get from starting a blog for your business; there’s so much more you’ll gain from spending just a bit of time writing once a week or once a month. So, what are you waiting for? If you need help getting started, Social Marketing Solutions is always happy to lend a helping hand. We write and post blogs for a variety of businesses on a range of topics and can incorporate your company’s keywords to boost your SEO. Reach out today with any questions, and we’ll get you started on the blogging path!

It’s That Time of Year Again!

September 28, 2021

holiday marketing ideas

Fall is finally here! It’s time for fuzzy sweaters, pumpkin lattes, and, starting next month, holiday marketing! October begins the year-end blitz of holidays that doesn’t end till after January 1st, and once again, we’ll be experiencing the holidays under the lifestyle changes wrought by the pandemic. The question that has followed us from 2020 is how do we factor these changes into our holiday marketing? We’ve gathered a few ideas to get you started!

 

  1. Start early. The e-commerce season will begin even earlier this year, so make sure your website is up to par before it does. Last year’s holiday shopping began in October – and usually in place of actual Black Friday in-store sales. And since there are still production and supply chain issues in several areas, it’s advisable to start as early as possible in reaching out to customers old and new.

 

  1. Embrace the possibilities of online. Since a lot of holiday shopping will be online again, you might want to consider doing a webroom for products. Essentially, it’s a showroom that’s online where people can look at products from all angles. You may also want to consider incorporating how-to videos, fashion shows, product demonstrations, and more across your website and social media to provide a fully immersive experience.

 

  1. Remember email marketing is your friend. Pretty much everyone checks their email routinely and during the holidays people are always seeking the best deals, so sliding into their emails with discounts and special offers will make your business more enticing.

 

  1. Social media marketing is more important than ever. Grandview Research estimated that buying from social media brought in around $474 billion in revenue last year. More and more, people are turning to places like Facebook and Instagram for curated recommendations, to find reviews from other customers and more. If you aren’t using social media marketing this holiday season, you’re missing out.

 

  1. Take advantage of retargeting. Did you know approximately 96% of people who visit a website leave without purchasing? That’s a lot of people! But if you’re retargeting you can up the number of people who buy from you. For example, if someone leaves their cart abandoned but you have their email you can send a follow-up email reminding them about their cart. Or you can retarget customers by having ads for the products they were looking at show up on their social media. One good way to go about this is with the Facebook pixel.

 

  1. Use what you can on Facebook. If your business is one Facebook, you should check out their 2021 holiday marketing guide and find out all the many ways you can take advantage of the platform this holiday season.  

 

  1. Video is still king. We’ve said it before, but we’ll say it again. If you aren’t using video in your marketing, you’re missing out on opportunities. 90% of online users said video helped them to make purchasing decisions.

 

The ways people shop continue to change, but there’s plenty you can do to embrace these changes and make your holiday marketing better than ever. From video to creative demonstrations of your product and more, you can be sure you’re getting the most out of your holiday marketing.

Need a helping hand? Reach out to Social Marketing Solutions today and see how we can help!

What’s the Deal with Social Audio?

March 23, 2021

social audio

You’ve probably seen or heard news lately about the growing world of social audio – spaces such as Clubhouse or Twitter Spaces or Fireside. But what’s the deal with social audio? How does it work? Is it better than traditional social media? Most of all, should your business be taking advantage? Here’s what you need to know about the new frontier of social media.

What is Social Audio?

For years social media has consisted of text, images, emojis and video. Now audio is being added into the mix. Unlike podcasts which work as a one way street, social audio offers real-time audio that allows listeners to participate in the conversation going on. Since social audio is voice-only there’s also no need to worry about how you look or what’s in the background of wherever you are, making it less stressful for many.

In a recent article, Jeremiah Owyang called it “the “Goldilocks” medium….Text is not enough, and video is too much; social audio is just right. It represents the opportunity for social connection and empathy without the downsides of video. Why is this use case taking off? – humans, stuck at home during quarantine; readily available smartphones and apps; cloud-based technology and easy integration platforms like Agora; the desire for human connection beyond text; and fatigue from too many video conference calls.”

Not to mention, the intimacy of voice makes audio social that much more appealing in our current climate of social distancing and isolation. It makes sense that people would be drawn to it.

Businesses and Social Audio

How can your business take advantage of social audio? One of the easiest ways to start is with podcasting. It may be a one-way street where you talk to your audience, but take a look at some numbers below:

  • 37% of people in the U.S. listened to a podcast in the past month
  • 63% of people bought something a podcast host promoted on their show
  • By 2022, it’s estimated that podcast listening will grow to 132 million people in the U.S. alone

If you aren’t taking advantage of podcasting, you’re missing out on opportunity! How can you get started?

  1. Choose a topic you’re an expert on, one you know you can deliver.
  2. Get a good microphone. Simply using the mic on your computer or phone won’t deliver the best sound quality.
  3. Get editing software such as Audacity and learn how to use it.
  4. Decide where your podcast will be uploaded. There are several options for this – from Spotify to iTunes and more. Plus, if you video your podcast you can also upload it to Youtube, Facebook, etc.

You can get more info on starting your podcast HERE.

How can you take advantage of social audio that works as a two-way street such as Clubhouse? You can start by exploring the audio rooms available. Visit different conversations to find the ones that are relevant to you and your business interests and participate. Seek to add value with your questions and comments.  Next, host your own conversation. Invite others on the app that you may know who would be interested in speaking or being interviewed.

You can also experiment with:

  • Branded clubs
  • Promoted rooms
  • Ads: banners, text, audio
  • Sponsored audio influencers

As the future of social audio grows there are other uses to look forward to such as: 1) the addition of text-based features and emoticons; 2) the ability to record selected social audio conversations and publish them like a podcast; 3) conversations being embedded on your website; and more.

Social Audio Sites

While Clubhouse is likely the most known of social audio sites, there are plenty of others out there to experiment with. In fact, Jeremiah Owyang created this list of 34 sites.

 

  1. JoinClubhouse 
  2. Twitter Spaces
  3. Facebook (reportedly)
  4. Fireside Chat (Mark Cuban)
  5. Sonar
  6. Chalk
  7. Discord
  8. Locker Room
  9. Space
  10. Roadtrip
  11. Capiche.fm
  12. Cappuccino
  13. Stereo
  14. Soapbox
  15. Quilt
  16. Yalla
  17. Anchor.FM
  18. GetRiff
  19. Seventh Ave
  20. Yac
  21. Dialup
  22. Saga
  23. Swell
  24. Lizhiinc
  25. High Fidelity
  26. Angle
  27. Tin Can
  28. Soundn
  29. MyWave
  30. TooDeep
  31. JoinVocal
  32. FishBowl
  33. Listen to Blast
  34. Eternal

The Downsides

Like all social media sites, there are downsides to social audio – the biggest of which is currently a lack of content moderation. Content moderation in audio is far more difficult than it is in text. Clubhouse, in particular, has been used to spread misinformation and racist and misogynistic content. Discord, another popular site, was used to help plan the recent insurrection in DC.

Privacy is another concern. Clubhouse records all conversations in case an investigation of a reported problem is needed. However, they don’t say how long they keep conversations or who is allowed to listen to them. Also on Clubhouse, you can’t delete information other people share about you. When one signs up for Clubhouse, they are required to upload their entire contact database in order to send invites to others. So, even if you haven’t been invited if someone you know who has your contact info has joined Clubhouse and invited others, Clubhouse has your contact info as well.

In Conclusion

It looks like the future is audio and you’ll want to jump on board at some point. Start with something easy like podcasting, then move up to two-way social audio. Just be aware of potential concerns and as always, use social media responsibly!

Halloween Marketing in the Time of Covid-19

October 1, 2020

Halloween is fast approaching – the second-largest commercial holiday in the U.S. after Christmas. Normally, your business might be gathering Halloween decorations or stocking up on candy for trick-or-treaters, but this year due to Covid-19 things will be more than a little different. This year businesses will need to get creative with their Halloween marketing.

Recent studies by the Halloween Industry Association show that the majority of consumers get their Halloween products and services via the influence of social media. Given the already vital importance of online marketing in the current climate, this means you should be taking advantage of the results of these studies. Even if your business isn’t directly Halloween related, you can still take advantage of social media to create Halloween opportunities – both creating fun for families and kids and showing your community spirit.

People are coming up with ever creative ideas for this Halloween season. One example includes Zoom-o-Ween which would have kids virtually sharing their costumes online with others. Tweak this idea a bit to incorporate your business’s Facebook page – hold a virtual Halloween costume contest with people submitting photos of themselves in order to win. By letting people vote for their favorite costumes by liking photos, you create a bigger sense of community. Plus, by offering a prize from your business (whatever that may be) you’ll be getting your brand out in front of more people.

Another example is the trunk’or’treat, an idea that has already been growing in popularity over the years. This is when a group of people park their cars in a parking lot, decorate their car trunks, and hand out candy there, thus making trick-or-treating a bit safer. If your business has a parking lot you can offer the use to a local group looking to do this, then create event pages on Facebook and tweet out the date & time to your Twitter followers. Afterward, you can post photos of the even to your Instagram to share the fun with everyone.

You can also simply use social media to participate in getting people into the Halloween spirit. Update your page’s headers and profile pics to Halloween related photos or use the month of October to post Halloween related images and content (back in 2013, Tide created a spoof of the movie “Carrie” on Vine using the tagline “stains better be scared”). You can also use Instagram or Snapchat to post short videos of your store’s Halloween decorations or your staff’s costumes. The sky’s the limit when it comes to social media. All you need is a little imagination!

Finally, consider creating a Halloween guide on your social media channels. For example, a hotel could put together something like “The Spooky New Jersey Guide” and include spooky landmarks, any events that might still be happening, a list of movies that are set in the local area, and more. Restaurants could create “The Ultimate Halloween Foodie Guide” with links to recipes, short videos showing how to make Halloween treats, and more. No matter your business (seriously – hardware store? You have the material for “The Zombie Apocalypse Survival Guide”), this is one place you can seriously shine.

Covid-19 has changed the world – it’s changed how we do things, how we interact, and how we operate our businesses. Online marketing is more important than ever in this new reality and it will continue to become ever more important as we all recover from the past year and get back to the new normal. All you really need to succeed is a little creativity and consistent messaging. Spread a little spookiness (and a little happiness) this Halloween season with these ideas and comment on our Facebook page with your own. And if you need a little help this holiday season, reach out and give us a call at (973) 265-2833 to set up your free consultation. Happy Halloween season!

Welcome to DeeVine Light Yoga & Wellness Studio!

September 22, 2020

 

 

Has quarantine life motivated you to take better care of your health? If yes, the new beautiful DeeVine Light Yoga & Wellness Studio is just the place to start your wellness journey! Located at 5711 Berkshire Valley Road #1, Oak Ridge, NJ 07438, DeeVine Light Yoga & Wellness offers a plethora of yoga classes including Vinyasa, yin, hot yoga, chair yoga, beginner’s and children’s yoga, plus infrared heat treatments and more.

DeeVine Light Yoga & Wellness was founded by Deanna DePetris.

“My passion for yoga began the moment I stepped foot onto my mat five years ago. Yoga has transformed my life allowing me to become both mentally and physically stronger, build the confidence I had once lacked, and discover my truest self. As the business owner, my hope is that our studio will become everyone’s sanctuary where they are able to feel grounded, find inner peace, and create a community amongst others who share similar values. As a teacher, I will honor each student's uniqueness and help them move freely with each breath. I feel eternally grateful that yoga was introduced into my life years ago, and I look forward to guiding my students on their yoga journey.”

DeeVine Light Yoga & Wellness also offers private sessions, available as one-on-one or small groups in a personalized individual environment. Memberships range from drop-in to unlimited monthly to limited class packs with student and senior discounts available. Check out some pictures from her gorgeous new studio in Oak Ridge, NJ below as well as her class schedule so you can pick the class that works best for YOU!

If you’re ready to start (or continue) your wellness journey, visit DeeVine Light Yoga & Wellness’s website. You can also email, call (862) 222-4690, or follow Dee Vine Light Yoga & Wellness on their Facebook & Instagram page. Feel free to reach out with any questions or for further information. Enjoy and namaste!\

 

 

 

 

 

 

 

 

 

 

 

 

 

Happy 9th Anniversary, SMS!

July 24, 2020

On July 25th Social Marketing Solutions will proudly celebrate our 9th anniversary of being in business. 

If you had asked me what this business would be like back in 2011, I wouldn't have been able to imagine the support and success that we have now. I hoped that we would be successful, but the growth of our customers and employees has surpassed any and all of my expectations of being a business owner. 

2020 has been a challenging year for us all and Social Marketing Solutions has helped support our customers in driving interest during a time where stores and businesses couldn't even be open – and most still aren't 3 months later. Our customers need us now more than ever to help drive interest in their business via social media to continue to stay relevant. 

It's been a year of learning and I'm excited to work towards our 10th year in business! I am beyond grateful for the loyalty and support of everyone who has crossed paths with Social Marketing Solutions. I continue to learn so much from our customers, fellow networkers, and employees. I look forward to getting through this challenging year and continuing to come out stronger and more educated on how to best support and promote our customers. After 9 years, I still find working with many different businesses fun and I continue to learn, meet, and understand different industries and the challenges they must face and overcome. It is so rewarding to help other small businesses grow and I'm excited for what's to come!

Here's to 9 fun and successful years of social media marketing and cheers to another 9+ in the future!

Next Page »

Social Marketing Solutions LLC

p. 973-265-2833
f. 973-335-9225
40 Baldwin Road
Parsippany, NJ 07054 kelly@socialmarketingsolutionsllc.com

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