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Staying Social in the Summer

May 20, 2013

We may be nearing the lazy, hazy, crazy days of summer, but you want to make sure you don’t get too lazy when it comes to maintaining your social media presence.

While people may spend less time on social media during the summer months, it’s important to stay consistent with your business’s online presence. For example, if you want to post on Facebook three times a week instead of daily, decide when you will begin and end the summer schedule and stick with it.

Be mindful of special offers you want to promote and coincide them with events like graduation time and the holidays (Memorial Day and July 4 for example) when there is likely to be increased online traffic. Similarly, if there is a big news or sporting event, you’ll want to post on that day when people are likely to go online for information. 

Think about what is important to your audience in the summer (traveling, vacationing, seasonal interests) and target your content accordingly. Depending on your business, there are many ways to be creative with your posts.

People also take a lot of photos during the summer, so it’s the perfect time to ask them to post pictures on your page. A Realtor could ask readers to post pictures of their favorite neighborhoods or a massage therapist could ask clients to post pictures of themselves relaxing on vacation.

Because people are usually more laid back and less hurried during the summer, this is a great time to run surveys, contests or events that encourage interaction and participation.

Think about your own online habits in the summer. Chances are your current and potential clients are adopting similar summer social media patterns.

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Social Marketing Solutions LLC

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