// BLOG
How to Repurpose Content Like a Pro
January 31, 2024
Online marketing, like social media, blogs, and newsletters, is all about the content. But most of the time you’re much too busy to keep churning out content for several different sites on the daily. So, what can you do to ensure you have enough content to go around without dedicating a billion hours each week to content creation?
Repurpose your content, of course! But what exactly does it mean to repurpose content, and how do you do it successfully? We’ll be answering those questions here, so keep reading to learn how to repurpose content like a pro!
What is Repurposing Content?
What exactly does it mean to “repurpose content” anyway? Repurposing content simply means that you’re taking old content and reusing elements of it (or sometimes all of it) while also updating anything that is no longer relevant. And when you repurpose content, you don’t reuse it in its original form; instead, you change it up into a new form (like turning a blog post into an Instagram Reel).
Repurposing content isn’t the same as cross-posting or reposting content (though it’s easy to get the three confused). Cross-posting content is when you share the exact same piece of content in the same form across your social media channels, websites, etc. Reposting content is when you publish the same piece of content a second (or third or fourth) time on the same site. So, perhaps you just found a picture you posted two years ago on Facebook, and you decide to share it once again to your Facebook page.
Why Should I Repurpose Content?
Now that you understand what repurposing content is, you might be asking yourself why you should do it. There are three main benefits to using content in this way.
The first benefit is that you save time. If you’re repurposing content, then you don’t have to sit down and think up ideas for new content, figure out how to present that content or create that content. Instead, you already have the ideas and the content itself; all you need to do is decide where you want to post it and in what form. And you can repurpose content at the same time as you originally create it. For example, if you just finished an e-book, you could also use content from that in blog posts, podcasts, or as quotes on social media.
The second benefit of content repurposing is it can give you an SEO boost. Having lots of content out there on the internet that all focus on the same or similar targeted keywords means the search engines will deem you an authority on whatever subject your content is about. That can mean more people find your stuff when they search for the topic you’re discussing.
Finally, repurposing content expands your online reach. If you simply post a blog, then people who visit your website will see it. But what about the people who read your newsletter or your followers on Threads? By repurposing that same blog post into content that fits other platforms, you’re getting your content in front of a more diverse (and larger) audience.
How do I Repurpose Content?
There’s really no end to the ways you can repurpose content, depending on how creative you are and where you’re repurposing content (in fact, here are 20 ways to repurpose content!). But if you’re looking for a few ways to get yourself started, here are some ideas:
- Take parts from a report or e-book and turn them into a blog post.
- Take a video from YouTube and break it into smaller pieces to place on Instagram, LinkedIn, or Facebook.
- If you have a lot of text-based content, turn some of it into graphics, such as infographics.
- Turn long-form written content into newsletters.
- What’s the key takeaway from a piece of old content? Use that takeaway to make a quick Instagram Reel or TikTok.
See? There’s no shortage of ways to repurpose content, and once you get the hang of what works best for you, you’ll be repurposing content like a pro!
Final Thoughts
Repurposing content can be an incredibly useful part of online marketing. It saves you time, gives you an SEO boost, and can help expand your online reach. Plus, you get to be creative in how you decide to repurpose your content. Pick one of the above ways to repurpose content to get started (and be sure to check out the Hubspot article with 20 ways to repurpose content!). Trust us; you’ll be glad you did.
Happy Birthday to Us!
August 14, 2023
On July 25th, Social Marketing Solutions celebrated its 12th anniversary of being in business!
A lot has changed since 2011—Twitter is now X, Facebook is Meta (and owns Instagram and now Threads)—the social media landscape has changed in a myriad of unexpected ways. That isn’t all that’s changed in the past 12 years, though. In 2011, we couldn’t have imagined the success and support we have now. The past years have given us a growth of customers beyond all expectations.
We’re excited to continue working towards our 13th year in business. There are no words to describe Social Marketing Solutions' gratefulness for the support and loyalty of everyone we’ve crossed paths with, particularly our amazing clients. We continue to learn so much from clients and fellow social networkers.
Social Marketing Solutions also looks forward to coming out of this upcoming year stronger and with even more knowledge on how best to promote and support our clientele. It’s beyond rewarding to help small businesses grow, and we can’t wait to see what comes next!
Here’s to 12 successful, fun, and knowledgeable years of social media marketing, and cheers to another 12 to come!
Welcome to Our New Clients!
April 3, 2023
Social Marketing Solutions is constantly growing and expanding, with new clients added all the time, and we'd love to introduce you to our newest additions to the SMS family! Please welcome our latest clients, and stop by their Facebook pages to find out what they're all about!
Please help us welcome:
- Dryer Vent Wizard of Sacramento
- Dryer Vent Wizard of the Greater North Bay Area
- Dryer Vent Wizard of SE Saratoga and NE Schenectady
- Wayne Bedding
We're so excited to have you guys join us!
Meet Babbit’s Sandwich & Grill!
September 15, 2022
We love getting the chance to introduce you to new clients, so say hello to Babbit’s Sandwich & Grill!
Established in 2021, this gourmet sandwich shop is located in Pine Brook and creates delicious, savory sandwiches from always fresh and locally sourced ingredients. Each sandwich is made with flair, with Babbit’s having a rotating weekly specials menu that always veers towards the unique and interesting. This is one menu any adventurous eater will enjoy!
But if you’d rather stick to the classic sandwich style, Babbit’s has you covered there as well with a menu of classics that are always available. Breakfast, lunch, or dinner, Babbit’s guarantees you’ll always be satisfied.
Take a look at some of their sandwiches on Instagram!
If you’re ready to find out more about Babbit’s and all the insanely terrific and delicious food they make, check out their Facebook and Instagram for all the latest!
Say Hello To Our Newest Clients!
May 26, 2022
Whenever we begin working with new clients, we love getting the chance to introduce them to all of you! Below you’ll find our two newest—Woodland Pharmacy and Claudia Patterson. We’re so pleased to have you both on board with us!
Woodland Pharmacy
Located in Woodland, California, Woodland Pharmacy is an independent pharmacy that provides a wide range of services from free home delivery, immunizations, medication disposal bin, and much more. They ensure a stress-free experience and smooth process when filling prescriptions while remaining affordable and quick. And you don’t even have to drive to their location to pick up prescriptions, as they do delivery! They also offer vaccinations and have several health resources on their website. Best of all, they have Spanish and Punjabi speakers to serve a broader range of patients.
Visit their Facebook today to learn even more!
Claudia Patterson
Claudia is a real estate agent located in the hub of Morris County and brings a wealth of knowledge and expertise about buying and selling real estate there. She stays on top of things with up-to-date information and can help you with the following:
- Selling your home
- Finding your next home
- Consulting on home staging and home selling tactics
She will offer expert staging advice; provide the latest appraisal data to competitively price your home; broad, robust marketing of your home on all available mediums; and negotiate all milestones so you can move into your next home quickly. She will also find the home that meets your specific requirements if you are a buyer. And when it comes to staging and selling tactics, Claudia can give you a boost by making your home more attractive to any prospective buyer.
Visit her today on Facebook, LinkedIn, or Instagram to learn more!
And if you’d like a helping hand with your business’s social media profiles, reach out to us today for your free consultation!
