Awesome Marketing Ideas for Your Business!

February 18, 2014

This month we came up with some marketing ideas for your business.

1. Offer something free

Everyone loves to get something free. Free samples of a product or service give potential customers a risk-free opportunity to try you out, this can help you get new clients and as well as remind current customers why they love you so much.

2. Have A Loyalty Rewards System

A rewards system encourages customers to return to buy your products or use your services. Repeat customers are also more likely to spread the word to friends and family about your business.

3. Encourage Customer Reviews

Positive customer reviews drive business. In addition, when customers offer suggestions or let you know about an experience that could have been better, it gives you the opportunity to make improvements.

4. Use Email Marketing

A simple email can get your customers thinking about your company. Emails are also a great way stay in touch with customers and clients by letting them know about special deals and promotions. Maintaining an email database makes distribution more efficient.

5. Join Multiple Media Social Networks

Joining multiple social media networks gives you the greatest opportunity to reach your audience, but don’t make the mistake of substituting social media sites like Facebook and LinkedIn for an actual website. A company website is the place your customers will go when they are looking for information and it builds a sense of trust with your customers.

Welcoming Change: Top Marketing Solutions for 2014

February 8, 2014

As social media platforms evolved into cutting edge marketing tools in 2013, it has become crucial to take various technological tools, devices, and digital solutions into consideration. Is your goal to effectively reach more customers, fans, and potential investors in 2014? Read below for our wrap-up with everything you need to know.

1. Video marketing is in. Did you know that more than 50% of all web traffic has become video based? Audiences feel that they are making a smarter purchasing or investing decision after viewing a video – and this is not to be ignored. Video advertising should be catchy, short and simple.

2. Mobile marketing is a cornerstone. Mobile marketing is no longer a marginal feature; it’s a necessity. Consumers spend the majority of their time online on their mobile device. Digital platforms and marketing solutions you choose to invest in this year should be mobile friendly, responsive, and adaptive. While most digital platforms and themes are now designed to scale appropriately with mobile devices it is important to confirm this ability.

3. Revise & incorporate Search Engine Optimization. This year SEO has become more easily understandable. Google has made SEO all about quality and relevant content, audience appeal, social media activity, customer voice, and a small smattering of keywords directly related to your business. It is time to review the new best practices of SEO and bring your content in line with them.

4. Strategize social media use. It is safe to assume that people understand the need for an active social media presence. It is imperative to realize that successful social media marketing cannot be self-centered. Integrate your social media presence with other marketing tools and engage your customers and fans.

5. Create an online presence that engages and inspires. Throughout 2014 marketing and public relations will shift from a focus of winning customers to goals of gaining investors and supporters to push their company’s online presence to a new and exciting level. This shift entails an interconnected online presence that inspires fans while engaging potential customers and investors to buy.

Stay onboard in 2014. Develop a professional, clean website and a strong logo. Build a social media presence as a new cornerstone to your marketing and public relations plan. The social media ship for 2014 has set its sails but it’s not too late to jump onboard. Don’t capsize your business endeavors – contact Social Marketing Solutions with all of your social marketing needs.

• Author

  - Kelly Jones
  Social Media Manager
  
  

  

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