Happy Holidays from SMS!
December 19, 2018
The end of the year is upon us once again and so we reflect back on the year that has passed us by. Yet another year gone, can you believe it? 2018 has been a phenomenal year at SMS. We have enjoyed helping our clients grow their social media presences online and we are grateful for all the ways we've grown ourselves. Basically, we love what we do, and we thank you for your continued support and loyalty to SMS.
This year we celebrated our 7th anniversary of business and expanded our client list and services. We celebrated the release of our client, Denise K. Rago's, newest book “Eternal Hunger” , and we helped promote her first book signing in October. This event was a wonderful & fun experience for both of us. We ran a full social media campaign leading up to the book's release date, and we helped promote the signing with a Facebook event + photo collages that we created after the event. SMS also grew our blog & newsletter services by adding new clients such as Rutherford Cosmetic Preventative Dentistry in Rutherford, NJ and Top Chef Meals – a delicious meal delivery service based in Elmsford, NY. We also added more new clients to the roster such as Berlet Plastic Surgery in Hackensack and Cedar Grove, NJ and we added additional social media services to Suburban Furniture who has been a loyal customer for over 6 years now!
We are forever grateful to our many SMS clients who have trusted us with their social media presence and online marking for the past 7 years we have been in business. It's because of our clients that we're able to continue doing what we love – providing excellent social media marketing services at a reasonable price!
This year has been absolutely amazing, and we can't wait to see what 2019 brings. Thank you again for your support. We wish you and your families a wonderful holiday season and we hope that the new year brings prosperity, health and happiness to you all!
Many thanks –
Kelly Jones & the Social Marketing Solutions LLC team!
Client Spotlight
October 31, 2018
Congratulations to our client, author Denise K. Rago, on her recent book signing for her 3rd book, Eternal Hunger, which was hosted at Sterling Parc at Hanover!
Denise is a phenomenal paranormal author, who has also been a loyal SMS client & friend for over 4 years now! We were thrilled to be able to help Denise promote and celebrate this milestone with her 3rd book in the series. Denise's paranormal romance series, Enchanted Bloodlines, takes place against the backdrop of the world’s most unforgettable cities: a ravished, Revolution-era Paris and modern-day Manhattan, and features sensual yet solitary protagonist, Christian Du Mauré; mortal, Amanda Perretti; and Christian's best friend, vampire Michel Baptiste. (It’s an awesome read – trust us, we’ve read them =))
Denise’s first book signing for book #3, Eternal Hunger, was held on October 23rd and we had a fabulous time full of lots of fans, good food, fun giveaways, great decorations, and plenty of signing!! We were very excited to be able to help Denise prepare for her book signing by promoting it on her social networking accounts as well as via her website, blog and newsletter. We helped promote her Facebook event, and built up interest on her Facebook page leading up to the event.
We have genuinely enjoyed getting to know Denise and her love for vampires, history and art. She loves sharing her passion for reading and writing, and we have enjoyed watching her stories develop with the addition of the 3rd book in the series, Eternal Hunger. We have developed a close friendship working with Denise over the years, and we are proud to support her success as she continues to write and develop as a successful author.
You can check out photos from the event below and check out more info on Denise's paranormal novels HERE.
We can't wait to see how Denise's future progresses and what her vampires get up to next! Here's to our client!
It’s Time to Revamp Your Social Media Sites
July 19, 2018
It may be a bit late for spring cleaning but it's never too late to clean up your social media sites! Just as you should keep your website updated monthly, you need to be at the top of those Google search pages & you should periodically revive your social media presence to make sure you are hitting that mark!Let’s talk more about what we mean.
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Facebook: Start with your photos – revive, refresh & rejuvenate! Update those banner pics & change up those profile pics – KEEP IT FRESH!! Update your pages to correspond with current events, pop culture stores & stay CURRENT. For example, SMS created an Olympics style version of our banner during the Winter Olympics last year & the rings got people’s attention & helped start new conservations, as well as get new likes/interactions. Be creative! Next, check to make sure all the info under “About” is still relevant. Be sure your bio includes location, industry, links to relevant websites/portfolios and something that shows your business's personality. Make sure to double check your contact info one more time & update any necessary phone numbers & emails, plus validate the description info & update the taglines as needed.
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Twitter: Again, start with your photos. (Sensing a theme?) Update your profile & banner photos with something different than your Facebook page, but make sure your brand is consistent across each platform. Next, review your followers/following lists & clean up any fake, inappropriate or inaccurate followers.
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LinkedIn: LinkedIn is a little different than the rest as it's more of a professional network & should be treated as such. Your profile/resume should be frequently updated with small changes each time. Add your presentations & list what you have accomplished in your professional career – include trainings, certifications & other relevant industry info.
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Instagram: Start with your bio – update your info, add new hashtags & freshen up your short description ever so often. Double check website links, locations/addresses, contact info & last but not least, make sure the pages represent YOU! This is an online portfolio so utilize it!
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Google Business Profile: Yes, you should definitely revamp this every once in awhile as well. Make sure you are searchable & the pages are updated with the most current locations, contact info & services so people can easily understand what you do & how you can be reached. Make sure to add new photos/videos of you “in your element” doing things that represent you while also updating your followers on your journey.
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Google+: Also revamp your “about me” & contact info every so often on this one too! It’s important to continually update the pages in effort to maximize the social media ROI & do everything possible to keep your pages active with recent reviews & testimonials from your customers.
This covers some of the big ones for now, but let us know if you have any questions or would like us to elaborate on any of the topics/suggestions above. A social networking revamp is a great way to quickly revive, refresh & brighten up your online marketing presence.
Author
- Kelly Jones
Social Media Manager
