Client Spotlight!

July 30, 2016

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We are incredibly lucky at Social Marketing Solutions to be able to work with some of the best companies and people out there. From clients we've been working with for years to the ones who are brand new, we work with a vast array of talent all around the tri-state area and we thought it would be great if you had a chance to meet some of them. Today we're introducing you to one of our newer clients, the Opthof Center for Psychotherapy, LLC!

The Opthof Center for Psychotherapy, LLC is run by therapist, Gerald Opthof, out of two offices – one in Westfield, NJ and one in Morristown, NJ. A graduate of Montclair State College, as well as Montclair State University, and with a doctorate in Forensic Psychology from Eisner Institute for Professional Studies, Dr. Opthof is a highly trained professional with a litany of credentials and accomplishments to his name.

His areas of specialty include:

Alcohol and drug addition and court mandated therapy
Sexual problems, additions and relationship counseling
Coping with depression, anxiety and pain
Mental Health Evaluations
Marital and couple counseling
Coping with grief, loss, anger, stress and recovery issues
Parenting and family conflicts/issues
Adjusting back into a sober/healthy lifestyle

What I personally like about working with Dr. Opthof is – he gets it. Simply put, he is a great listener, and he is realistic in his practice. He supports people in rough times of their lives who are dealing with tough stuff, but he has a passion for getting his clients through the muck and over to a healthier and happier lifestyle.

A client since March of this year, Dr. Opthof has hired Social Marketing Solutions to oversee and build his Facebook, Twitter and LinkedIn accounts, as well as website editing (yes, we do that too!). And since it's our job to hype our client, we're going to do just that – Dr. Opthof is participating in the Rock-N-Ride Fundraiser hosted by Road Recover Foundation on August 21^st! Dr. Opthof and his team are cycling in this event, which helps support non-profit Youth Programs and Community Outreach Events. Road Recovery helps teams and young adults who have been derailed by addition and/or or other adversities, but who want to embark on a path to a healthier future. So far, Dr. Opthof has raised $525 of his $1000 goal. Anyone can donate by simply going to the website below, every donation helps and he appreciates the support – https://www.crowdrise.com/rock-n-ride

Visit Opthof Center of Psychotherapy, LLC online via their website, Facebook, or Twitter! And keep checking back as we keep introducing you to more of our fabulous clients and sharing more wonderful social media tips and news!

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The Orange Effect

May 3, 2016

We LOVE introducing you to our clients and sharing their successes with you! This month we want you to say hello to one of our newer clients (who has TWO locations), Orangetheory Fitness. Located in New Providence and Middletown, Orangetheory Fitness consists of heart rate based interval training in a fun and energizing group environment that actually burns calories after you workout. Cool, right? It's called The Orange Effect.

But HOW does it work? The long version? Well, it's a one hour, heart rate monitored, interval training that combines endurance, speed and power. Workout stations are switched within the workout and all groups (up to 24 participants) are led by a dynamic, certified Coach that gives you cues and trains you through the five heart rate zones using the terms "base", "push" and "all out", as your results are shown in real time on a screen above. This system and guidance keeps you from under or over training.

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Spending twelve or more minutes in the "orange zone" creates an EPOC effect (Excess Post-exercise Oxygen Consumption), and this effect promotes fat burning for 24-36 hours post workout! Spend ONE HOUR with them, and reap the benefits right into the next day. What will YOU burn for?

But they don't just kick butt in the gym; they're also kicking butt on social media! Just last week they received two inquiries about gym memberships via their Instagram page! They're also 1200 strong on their Facebook pages alone and growing. We're extremely proud of everything they've been accomplishing with our social media guidance and can't wait to see what they do next!

Need help with your own social media? Just give us a call at 973-265-2833 and we'll get started on a customized plan today!

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Happy 2016 and Best Wishes for the New Year!

January 4, 2016

The holidays are behind us and the new year is here…Another year gone, can you believe it? We wanted to say THANK YOU to all our wonderful clients. It's been amazing and wonderful helping you all grow your social presences online this past year! We love what we do!

This year has been amazing for us as we've accomplished more than ever! We recently celebrated 4 years in business, with progressive growth each year. We expanded to clients in three new states: California, Florida and Georgia. We also expanded our services to include social media sites such as Pinterest and Instagram. In addition, we had a rise in customers in need of blogs and the creation and distribution of online newsletters, which led to the addition of those services to our repertoire. Our newest clients include NY Metro Dryer Vent, Orangetheory Fitness of New Providence and Middletown, NJ as well as Ketterhealth, who have been added to our list of clients who have been with us from the beginning, such as Payroll Specialties, College Hunks Hauling Junk and Moving, Suburban Furniture, and C&M Medical Billing.

2015 was fabulous and we can't wait to see what 2016 brings. Most of all though, we hope all of your holidays were bright and that the new year brings with it plenty of luck and love!

~Kelly Jones

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An Interview with Author Denise K. Rago

May 18, 2015

We have something excellent for you guys today – an interview with our amazing client, Denise K. Rago! Denise is the author of "Immortal Obsession" and "Blood Tears" and is currently working on the 3rd book in that series. We help out by marketing the books on her social media sites, helping her connect with reviewers and more. Read on to find out more about Denise and her fabulous novels!

1. What career(s) do you have and what led you to them? I have had two careers in addition to my book writing. The first is working in the Business office of a small, non-profit, private school for kids with special needs. I have been here since 1989 with a brief hiatus in 2005 when I received my Masters Degree in Museum Professions. I then returned in 2011 and have been here ever since. The school holds a very special place in my heart and I am proud to be a part of such dedicated people who have devoted their lives to working with special needs students. I did mention earning a degree in Museum Professions. I love art and art museums. These two passions figure prominently in both of my novels. As a part of my Masters program I interned at the Metropolitan Museum of Art in New York city, a place I loved and visit like a second home. My vampire, Christian Du Mauré happens to live on the Upper East Side, close to this museum. He frequents its galleries at night when the world is asleep.

2. As a writer, what's the ONE thing you want people to know about your books? One thing huh? This is the hardest question to answer. For anyone who has loved and lost, never lost hope. Love is eternal, it transcends time.

3. Why did you hire SMS? Kelly Jones was hired by my school. When I met her I found her to be positive, professional and very knowledgeable about social media. I liked her. I asked my boss if he thought it okay if I contacted her for personal reasons and he thought it was fine. She and I are a good fit which I feel is crucial to building a trusting relationship and working together. You are trusting someone to help you grow your business and if you do not get along I can’t imagine being able to work together. Her business is local so we can meet over a cup of coffee to discuss our plan of action. Her services are reasonably priced too. She listens to all my questions and offers feedback as well as giving me the latitude to experiment and learn as I navigate the world of marketing and social media.

4. How do you manage your time with work and writing and family and etc? I'd love to be able to that well! I find that the less time I have the better I am able to manage it. I have to be honest, it is not always easy but I am very organized and I am not a procrastinator. I do not let things pile up which only creates more work. I prioritize continually and I am flexible enough to be able to shift them at a moments’ notice. There are times during the year that my day job slows down so I am able to take advantage of this to write more since I am not coming home exhausted. I love the beach and do some of my best writing sitting in the sand staring out at the ocean. I also realize that I do not want to set myself up to be disappointed so I don’t schedule interviews or guest posts during busy times of the year, or plan on editing my next novel over the holiday season. I think you need to know your strengths and limitations and work to maximize your time. I have encountered this myth of the writer as an introvert, a solitary being who spends most of their time leading a solitary life, writing in their attics. I would agree that the creative process needs to be nurtured and cultivated but the process varies with individuals. I could no more imagine being isolated and alone to write than I could imagine parachuting. I am not solitary by nature. I love being around people. It’s when I need to write that I prefer silence and no distractions.

5. What's the most important thing you've learned in life? People are the main focus of my life and at the end of the day my happiness stems from my relationships with family, friends, co-workers and everyone else I connect with, whether through social media or in my daily routine. Time slips away so it is crucial for me to live in the here and now with the people I love. I found a great quote which reads” everything you cherish demands attention and requires obligation.”

6. Any advice for people who are just starting out with writing professionally? Set up a writing routine that works for you and dismiss what anyone else says about writing, what it means to be a writer, how often should I write, etc. Each of us works differently and you need to find the right fit in terms of setting goals that match your lifestyle. There is the creative process and it manifests differently in each of us. Hire professionals to assist you in editing, web design, marketing, etc. Listen to them and work collaboratively with them to turn your dreams into a reality. No one person knows everything or can do everything so let the professionals do what they do best, and like I say, work together to turn your dream into a reality. You will make mistakes, miscalculate and do not expect immediate success or recognition for your work. This takes time….like years and you must be patient. Know your market, research agents and publishing companies. Research self-publishing. The stigma of self-publishing no longer exists and there are some great companies out there. Find what works best for you.

Denise K Rago lives in New Jersey with her husband. A chance encounter with a mysterious stranger inspired her to begin Immortal Obsession, creating her vampire Christian Du Mauré. The author is an avid reader and blogger, with a passion for art museums, Central Park, the French Revolution and all things vampire.

She puts them all to work in Immortal Obsession as well as the sequel, Blood Tears.

To learn more visit her website at www.denisekrago.com

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Say Hello to Top Chef Meals!

April 16, 2015

We are incredibly lucky at Social Marketing Solutions to be able to work with some of the best companies and people out there. From clients we've been working with for years to the ones who are brand new, we work with a vast array of talent all around the tri-state area and we thought it would be great if you had a chance to meet some of them. So today we'd like to take a moment to introduce to one of our newest clients, Top Chef Meals.

Founded by Paul Ghiron, Top Chef Meals is a division of the Crystal Spoon, a leading provider of co-packing and private label services for business' throughout the greater New York area. Their talented passionate chefs are known for their exceptional quality artistic presentations of American and International cuisine. Founded first in 2005, The Crystal Spoon Corp began as a corporate cafeteria company managing cafeterias throughout the tri-state area. Then in 2006, the company refocused on providing corporate catering as its primary business area. Steady growth lead to the Crystal Spoon being the largest corporate caterer in Westchester County from 2007 – 2011. During 2010 the Crystal Spoon started Top Chef Meals, which focused on bringing affordable restaurant quality meals throughout New York state. Now with over 50 cooks and chefs, the Crystal Spoon prepares over a thousand meals a day for several very well known highly rated diet programs that sell to upscale clients throughout the greater metropolitan area.

Top Chef Meals is located in Elmsford, NY less than 30 minutes from New York City, where they individually prepare, hand-plate and seal their customers' unique meals with artistic packaging for delivery. From gourmet five star entrees to organic vegan meal delivery programs, they bring brand products to both a regional and national market. Each of their gourmet meals is prepared by their team of professional chefs with years of experience and unparalleled taste for premium quality, exceptional flavor and originality. Top Chef Meals provides equivalent superb restaurant quality food with their healthy and delicious meals, providing a perfect nutritional balance, and perfectly suited for those on a budget.

Top Chef Meal's philosophy is that every prepared dinner is an opportunity for a uniquely pleasurable and healthy culinary experience.

Visit Top Chef Meal online via their website, Facebook page, Twitter, or Instagram! And keep checking back as we keep introducing you to more of our fabulous clients and sharing more wonderful social media tips and news!